Dhoom 3 has made many changes to the usual Bollywood format of promotions and marketing. The team had announced that there will be no promotions on TV show, which has been the fad lately. Now, the makers have come up with the next surprise. Apparently, no Dhoom 3 song shall be released on TV or Internet.
Industry insiders say that this is huge and a stroke of genius marketing strategy. Songs are a main stay of Bollywood films and a major marketing tool. All films put approximately 50 per cent of their television budget to promote music.
However this year's biggest film Dhoom 3 will not show any of its songs. The story line of the film also has not been released yet, even though the film is only a month away from release. Only one promotional video track is out with Katrina Kaif dancing to Dhoom Machale. No other film tracks will be seen.
Instead they will be releasing song teasers of 30 seconds for the audiences to get a glimpse and feel of the songs and content. Audiences will be able to see the full song only in the film.
What do you make of that?